Corporate Directions, Inc

Vietnam at the Gate of TPP – A Strategy Perspective

Corporate Directions, Inc 6 June 2016

TPP was one of the most spoken buzzwords within Vietnam’s business circle in 2015. As the nation with the lowest level of income among the members, Vietnam is said to benefit the most while at the same time face the greatest hurdles if it wants to truly integrate into such a comprehensive economic agreement. There have been much discussions in the press about shifting production bases, rules of origins or necessary reforms of SOEs but we believe these content while being too broad are not detailed and relevant enough for business managers.

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Corporate Directions, Inc 16 May 2016

The evening in Vietnam is all about beer. In the blazing heat of a tropical night, you can expect to see the sights of many people sitting in plastic chairs on the side of the street drinking beer. As a can of beer (350ml) costs less than a dollar, it is so easy to order “one more” and end up drinking too much.
With such a low level of prices, one might think beer companies are not making much profits. …

The Beer Market in Southeast Asia

Corporate Directions, Inc 4 April 2016

Southeast Asia (SEA), with its high economic growth and low alcohol consumptions compared to the developed world, coupled with a young population and emerging middle class, is a promising market for beer producers. International giants such as Heineken, Carlsberg, and Kirin are aggressively expanding in SEA by acquiring dominant domestic brands and each other, as Heineken bought the remaining stake in its subsidiary Asia Pacific Breweries from Fraser and Neave (F&N) in 2012. At the same time, prominent local players are also making deals: Thailand’s Boon Rawd is in a joint venture with Carlsberg, while Thai Beverage acquired F&N in 2013.

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Corporate Directions, Inc 15 March 2016

We at CDI-Thailand discuss the various socioeconomic issues of Thailand and ASEAN related to Thailand’s noteworthy market and its players.
In this article, we would like to discuss the driving force of Thai consumers’ trend.

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The Café Market among 5 ASEAN Countries

Corporate Directions, Inc 27 February 2016

In recent years, there has been an accelerated growth in the ASEAN café market showing its potentials for local as well as international café brands to continuously exploit. In the region, five highlighted markets are Vietnam, Malaysia, Thailand, Indonesia and the Philippines, (hereunder referred as TIPMV) due to their dominance in sales value compared to others. Together, these five markets make up about 6.5 MUSD, an increase of 8% in 2014.

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Corporate Directions, Inc 30 January 2016

ASEAN is an attractive market for snack producers due to its young and growing population base, strong economic prospects and under-development potentials. Within the ten ASEAN countries, Malaysia, Thailand, Indonesia, Philippines and Vietnam (hereunder referred to as “TIPMV”) are the most populous, accounting for more than 85% of the population of the region. Together, these five countries represent a 3.5B USD snack market growing at 11% a year in 2013.

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